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Aleksandar Matic, PhD

Director of R&D

Koa Health

Carrer de la Cuitat de Granada 121

08018 Barcelona, Spain

I am the Director of Research & Development team of Koa Health (that graduated from Telefonica's moonshot project Alpha). I lead the team of scientific researchers with expertise in data science, complex networks and behavioural analysis. I am also a Visiting Fellow at the London School of Economics.


At Koa Health, we rely on advances in mobile computing, machine learning and neuroscience to help people take control of their own behaviours and improve their wellbeing. Our research team combines expertise in data science, ubiquitous computing, and machine learning, and we collaborate with top research groups in neuroscience, psychology, and behavioural economics (including London School of Economics, Harvard Medical School, University College London, and so on).


My research career has been focused on using data science and machine learning to better understand our behaviours, personal traits, states and decision making mechanisms. I am passionate about the historical opportunity to use mobile phones, body sensors and digital traces to collect longitudinal, large-scale and objective data about human behaviour. Such data powered by machine learning will enable a revolution in understanding our behaviours and decisions better than we know ourselves. Our mission at Koa Health is to give this knowledge to people to improve the quality of their life.


During my time at university and before delving into research, I had a five year long media career as a TV host at two national TV stations in Serbia (my home country), first as a weather forecast announcer then as a TV show host (link to one episode).


I regularly play golf and I have been playing tennis since my childhood. I also enjoy (analysing) wine - I hold Sommelier qualification from the Associazione Italiana Sommelier.